The goal with Sooky La La was to launch their band into the Newcastle music scene and beyond.

I wanted to create a visual identity that reflected the vibe of their music and the personalities of each band member. Ultimately to make them and their music instantly recognisable.

Leading up to the shoot, I worked closely with the band to lock in the creative direction, making sure everything was tailored to their unique style. On the day, it was important to me to create an atmosphere that was fun and relaxed, so they could show their personalities naturally in front of the camera.

The resulting images were curated for press, advertising, album artwork, social media, and overall brand identity, giving Sooky La La a strong, consistent presence as they step into the music scene.