For C&N Mitre 10’s Pot & Sip event, the brief was clear: make it bougie and unlike hardware.

I leaned into the glow of the floodlights to create high-contrast event photography that popped against the colourful flowers. This approach gave the night a cinematic, lifestyle photography aesthetic, a fresh take on what many would expect from a hardware store brand.

Event's aren't just about capturing the glasses, the florals, the lighting, but the atmosphere itself. My focus was on capturing candid energy, the laughter between sips, and the vibrant social vibe that turned a traditional retail space into an elevated brand experience.

This project shows how creative brand photography can reimagine a business, moving beyond products to tell a story of connection, style, and atmosphere.